Strengths

• Britannia is the 2nd most trusted brand
• Provides good quality of biscuits cakes
• Products range from Re1 to Rs 500
• Easily available in various forms
• Excellent supply of products whenever required
• Widely accepted in all generations

Weakness

• Quantity of biscuits is less compare to its competitors, as they concentrate more on quality.
• Similar kind of Britannia product available in the market made by its competitors

Opportunity

• With the opening of new offices in the different areas scope of sale of products will increase.
• Generate employment opportunity

Threat

• Companies like Biskfirm, Parle , Sunfeast entering into this segment of market
• Providing products to the offices at lesser rates by offering heavy discounting

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